This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.
SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.
Maintaining an active blog is an great way to build a loyal following. Here are 7 key things to consider as you craft blog posts for your small business.
Easter can be the perfect opportunity to spend time with family and friends and enjoy some great food. It is also a key event in the marketing calendar for many companies. Read on to discover five of the most interesting Easter campaigns we’ve found.
It’s common knowledge that more and more visitors are using mobile devices such as tablets and smartphones to visit websites. The percentage of all global web pages served to mobile phones has risen from 0.7% in 2009 to 52.2% in 2018, and continues to rise.
ZZZZ I hear you – before you even got to the word Regulation! I know this is dry but it’s important we all understand the implications of GDPR on our businesses. It would be a great idea to start taking steps to meet requirements ahead of the 25th May 2018 deadline.
Welcome to the team
We have recently welcomed two fresh faces to the Kemp Marketing team to build up our in-house Digital Marketing skills this spring.
A common challenge for many small businesses is understanding the best way to drive customers to your website. However, while there are tried and tested ways of generating traffic, the first step should be to understand when it is the right time to drive people to your site, versus the right time to communicate with them on other platforms like social media.
We talk to Morgan, Chief Crumber at Crumbs Brewing, about the business of repurposing left-overs and his plans to make Reigate a ‘Beer Destination’.
Continuing our series of blogs focusing on local businesses, Kemp Marketing recently met with Morgan to reflect on Crumbs Brewing’s first year in business.
Crumbs Brewing, based in Reigate, Surrey, produced their first brew in May last year. The Amber Lager is made with left-over Surrey Bloomer loaves from Chalk Hills Bakery, another independent business based in Reigate. The first run of six-thousand bottles of Amber surpassed all their expectations and sold out within eight weeks!
We wanted to find out more about this local success story. Here’s what Morgan had to say:
Marc talks to us about starting local business Cullenders, big-brand competitors and his plans for the business
To kick-off our series of blogs focusing on local businesses, Kemp Marketing recently met with Marc Cullender to discuss his motivations behind the family business and what the future holds.
Cullenders are an independent delicatessen and food store in central Reigate, Surrey. They celebrated their 9th Anniversary on the 20th November and have become one of the most recognisable brands in the area. It is also where the Kemp Marketing team regularly host off-site meetings and where we will be hosting our Christmas Clients Drinks this year!