We talk to Morgan, Chief Crumber at Crumbs Brewing, about the business of repurposing left-overs and his plans to make Reigate a ‘Beer Destination’.
Continuing our series of blogs focusing on local businesses, Kemp Marketing recently met with Morgan to reflect on Crumbs Brewing’s first year in business.
Crumbs Brewing, based in Reigate, Surrey, produced their first brew in May last year. The Amber Lager is made with left-over Surrey Bloomer loaves from Chalk Hills Bakery, another independent business based in Reigate. The first run of six-thousand bottles of Amber surpassed all their expectations and sold out within eight weeks!
We wanted to find out more about this local success story. Here’s what Morgan had to say:
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Marc talks to us about starting local business Cullenders, big-brand competitors and his plans for the business
To kick-off our series of blogs focusing on local businesses, Kemp Marketing recently met with Marc Cullender to discuss his motivations behind the family business and what the future holds.
Cullenders are an independent delicatessen and food store in central Reigate, Surrey. They celebrated their 9th Anniversary on the 20th November and have become one of the most recognisable brands in the area. It is also where the Kemp Marketing team regularly host off-site meetings and where we will be hosting our Christmas Clients Drinks this year!
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The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Appearance matters more than ever in business. The way we communicate is changing; words matter less and images matter more. Think of a successful brand and you think of more than just their goods and services. You think of their logo, the colour of their packaging and even the font in their adverts. Virgin, Apple and Nike are just 3 examples of brands with well-tended and consistent identities.
You may think a strong brand identity is the preserve of large corporations and big brands. After all, if you have a small business without a dedicated marketing team, where would you begin? Read more »
With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.
Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.
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Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!
From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?
By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.
So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!
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With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?
As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”
Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.
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There’s no doubt that social media has become one of the most powerful marketing tools out there. It is cheap to use and can help you reach thousands, if not millions, of potential customers provided you get your strategy right.
With so many to choose from, however, which is the right social media channel for your business?
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