Category Archives: Website

5 Ways To Improve Your Website For SEO in 2018

5 Ways To Improve Your Website For SEO in 2018

SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.

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SEO or PPC? What is right for my business?

SEO or PPC? What is right for my business?

Clients often ask us whether they should invest first in SEO or PPC.

PPC (Pay Per Click) search marketing is where you pay for your ad to appear within the sponsored listings at the top and bottom of a search engine results page. SEO (Search Engine Optimisation) is where you optimise your website/online properties over time to rank highly against search queries that are relevant to your business.

There are benefits to both, and the answer to what to invest in first will depend on your objectives. Read more »

Tell me a story: how content marketing can boost your brand

Tell me a story: how content marketing can boost your brand

With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?

As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”

Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.

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Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

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