We recently met with Rae, Director and Founder of local business FWP BY Rae. Based in Reigate, Surrey, Rae launched FWP BY Rae last year selling slogan t-shirts and jumpers. The brand has built a loyal fanbase on social media, with circa 4.5k followers on fashion-loving Instagram and enjoys the support of several popular bloggers. As she enters her second year of business, we asked Rae what her motivation was behind starting the business, the role that social media has played in growing her audience and where she sees the future for FWP BY Rae.
With a shot of warm sunshine last week, Spring is now firmly upon us and the brighter weather has arrived just in time for the start of festival event season! Events can be a great way to get your brand message out there. The variety of activities coming up over the next month, which includes the inaugural and now sold out Reigate Beer Walk with Crumbs Brewing, is a testament to how popular local community events are, especially in a community-focused town like Reigate.
ZZZZ I hear you – before you even got to the word Regulation! I know this is dry but it’s important we all understand the implications of GDPR on our businesses. It would be a great idea to start taking steps to meet requirements ahead of the 25th May 2018 deadline.
A common challenge for many small businesses is understanding the best way to drive customers to your website. However, while there are tried and tested ways of generating traffic, the first step should be to understand when it is the right time to drive people to your site, versus the right time to communicate with them on other platforms like social media.
Do you think employing an apprentice is too time-consuming and costly? It might be time to think again following reforms to the Apprenticeship Levy.
Small businesses are now able to benefit from increased funding to take on apprentices.
On the 1st May this year the Government introduced changes to the Apprenticeship Levy to make it less complex. It gives employers more control over designing, choosing and paying for apprenticeship training. It aims to double the number of apprenticeships since 2010.
The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Appearance matters more than ever in business. The way we communicate is changing; words matter less and images matter more. Think of a successful brand and you think of more than just their goods and services. You think of their logo, the colour of their packaging and even the font in their adverts. Virgin, Apple and Nike are just 3 examples of brands with well-tended and consistent identities.
You may think a strong brand identity is the preserve of large corporations and big brands. After all, if you have a small business without a dedicated marketing team, where would you begin? Read more »
With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.
Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.