A common challenge for many small businesses is understanding the best way to drive customers to your website. However, while there are tried and tested ways of generating traffic, the first step should be to understand when it is the right time to drive people to your site, versus the right time to communicate with them on other platforms like social media.
With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?
As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”
Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.
You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?
It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on. A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.