Monthly Archives: February 2017

Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

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The Virtual Marketing Manager

The Virtual Marketing Manager

What is a Virtual Marketing Manager?

The word ‘virtual’ conjures up futuristic images of virtual reality concepts on computer screens, however in this case it simply refers to a practical Marketing solution for small business owners.

With the number of freelancers on the rise in the UK, outsourcing key functions of a small business is a very cost effective option for today’s entrepreneurs.  But hiring a Virtual Marketing Manager goes a few steps beyond asking a freelancer to simply refresh a logo.
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