With a shot of warm sunshine last week, Spring is now firmly upon us and the brighter weather has arrived just in time for the start of festival event season! Events can be a great way to get your brand message out there. The variety of activities coming up over the next month, which includes the inaugural and now sold out Reigate Beer Walk with Crumbs Brewing, is a testament to how popular local community events are, especially in a community-focused town like Reigate.
This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.
SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.
Maintaining an active blog is an great way to build a loyal following. Here are 7 key things to consider as you craft blog posts for your small business.