Author Archives: Sue Kemp

About Sue Kemp

Owner of Kemp Marketing with over 20 years Marketing experience predominantly in the Technology industry working for IBM, Samsung and Nokia. Sue now enjoys helping small and medium size businesses from any industry to grow. Mum of two girls, lives in Reigate, Surrey.
Event Planning Check List – 20 Things to consider

Event Planning Check List – 20 Things to consider

Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.

Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.

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Tell me a story: how content marketing can boost your brand

Tell me a story: how content marketing can boost your brand

With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?

As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”

Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.

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Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

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The Virtual Marketing Manager

The Virtual Marketing Manager

What is a Virtual Marketing Manager?

The word ‘virtual’ conjures up futuristic images of virtual reality concepts on computer screens, however in this case it simply refers to a practical Marketing solution for small business owners.

With the number of freelancers on the rise in the UK, outsourcing key functions of a small business is a very cost effective option for today’s entrepreneurs.  But hiring a Virtual Marketing Manager goes a few steps beyond asking a freelancer to simply refresh a logo.
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The Importance of Branding for Small Business

The Importance of Branding for Small Business

Branding is just as important for small businesses as it is for big corporate companies.

Branding defines your business and should embody what you are about and what your core values and beliefs as a business are.  It’s not just about a logo and the colours you choose. It’s about how you act as a business, how you speak to your customers and how you interact on a daily basis.

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