Considering an Apprentice? – Here’s why you should

Considering an Apprentice? – Here’s why you should

Do you think employing an apprentice is too time-consuming and costly? It might be time to think again following reforms to the Apprenticeship Levy.

Small businesses are now able to benefit from increased funding to take on apprentices.

On the 1st May this year the Government introduced changes to the Apprenticeship Levy to make it less complex. It gives employers more control over designing, choosing and paying for apprenticeship training. It aims to double the number of apprenticeships since 2010.

Investing in an apprentice

An apprenticeship offers businesses an opportunity to train an individual for a specific role and skill-set. This can free up existing members of staff to take on more responsibility as the company grows.

Apprentices can bring fresh ideas to a company and come with a real desire to learn and kick-start their career.

What help is there?

The government are supporting businesses by only asking those with a pay bill over £3million a year to pay the apprenticeship levy.

Businesses with lower pay bills will pay just 10% towards the cost of training and assessment. The businesses will need to agree a payment schedule directly with the training organisation.

The government will pay the rest (90%) up to the funding band maximum. They’ll pay it directly to the training organisation.

Small businesses can also be eligible for extra funding. This depends on both your and the apprentice’s circumstances, for example if they are 16-18 years old.

There are several training providers that the government can put you in touch with. These providers will help you identify local, suitable training and advertise your role. They can also review the applicants for suitability in the first instance.

The Facts

Apprentices must be 16 or over and combine working with studying to gain skills and knowledge in a specific job.

In return for government funding, apprentices should work alongside experienced staff. They should be taught job specific skills and be given time to study during their week. They can be new or existing staff.

You must commit to pay the apprentice at least the minimum wage. https://www.gov.uk/national-minimum-wage-rates

Kemp Marketing are hiring!

Kemp Marketing are looking for an apprentice to work alongside our experienced team and gain their BCS Level 3 Diploma in Digital Marketing with 3aaa Guildford Academy.

Applications close on 29th September. For more details on this opportunity and to submit an application, please follow this link:
https://www.findapprenticeship.service.gov.uk/apprenticeship/-181948

For further details on the National Apprenticeship Service please contact
T: 0800 015 0600 or visit: https://www.gov.uk/take-on-an-apprentice

 

5 Tips for Managing Negative Social Media

5 Tips for Managing Negative Social Media

The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.

Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.

For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.

Here are our guidelines for how to manage negative feedback on social media: Read more »

Event Planning Check List – 20 Things to consider

Event Planning Check List – 20 Things to consider

Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.

Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.

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Finding your way through the hashtag jungle

Finding your way through the hashtag jungle

Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!

From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?

By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.

So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!

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Tell me a story: how content marketing can boost your brand

Tell me a story: how content marketing can boost your brand

With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?

As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”

Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.

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Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

Read more »

The Virtual Marketing Manager

The Virtual Marketing Manager

What is a Virtual Marketing Manager?

The word ‘virtual’ conjures up futuristic images of virtual reality concepts on computer screens, however in this case it simply refers to a practical Marketing solution for small business owners.

With the number of freelancers on the rise in the UK, outsourcing key functions of a small business is a very cost effective option for today’s entrepreneurs.  But hiring a Virtual Marketing Manager goes a few steps beyond asking a freelancer to simply refresh a logo.
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