With Prince Harry and Meghan Markle’s big day fast approaching, we have taken a look at some creative marketing campaigns surrounding the event. As ‘royal wedding’ topped Google’s search term list in 2011 and this year’s event predicted to generate over £1 billion for the British economy, there is no doubt that there is huge interest from businesses and the general public alike. Read on to discover some of our favourite campaigns surrounding this year’s Royal Wedding.
We recently met with Rae, Director and Founder of local business FWP BY Rae. Based in Reigate, Surrey, Rae launched FWP BY Rae last year selling slogan t-shirts and jumpers. The brand has built a loyal fanbase on social media, with circa 4.5k followers on fashion-loving Instagram and enjoys the support of several popular bloggers. As she enters her second year of business, we asked Rae what her motivation was behind starting the business, the role that social media has played in growing her audience and where she sees the future for FWP BY Rae.
Brighton SEO has built a reputation as one of the world’s leading SEO conferences. Attendees flock from around the globe to check out all the latest insights in search engine optimisation. Personalities from Google, Bing, Moz, SEM Rush and Deepcrawl regularly attend.
Here are some reasons why Brighton SEO 2018 deserves a big shout out:
With a shot of warm sunshine last week, Spring is now firmly upon us and the brighter weather has arrived just in time for the start of festival event season! Events can be a great way to get your brand message out there. The variety of activities coming up over the next month, which includes the inaugural and now sold out Reigate Beer Walk with Crumbs Brewing, is a testament to how popular local community events are, especially in a community-focused town like Reigate.
This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.
SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.
Maintaining an active blog is an great way to build a loyal following. Here are 7 key things to consider as you craft blog posts for your small business.
Easter can be the perfect opportunity to spend time with family and friends and enjoy some great food. It is also a key event in the marketing calendar for many companies. Read on to discover five of the most interesting Easter campaigns we’ve found.
It’s common knowledge that more and more visitors are using mobile devices such as tablets and smartphones to visit websites. The percentage of all global web pages served to mobile phones has risen from 0.7% in 2009 to 52.2% in 2018, and continues to rise.
ZZZZ I hear you – before you even got to the word Regulation! I know this is dry but it’s important we all understand the implications of GDPR on our businesses. It would be a great idea to start taking steps to meet requirements ahead of the 25th May 2018 deadline.