Clients often ask us whether they should invest first in SEO or PPC.
PPC (Pay Per Click) search marketing is where you pay for your ad to appear within the sponsored listings at the top and bottom of a search engine results page. SEO (Search Engine Optimisation) is where you optimise your website/online properties over time to rank highly against search queries that are relevant to your business.
There are benefits to both, and the answer to what to invest in first will depend on your objectives. Read more »
Charlie Taylor joins Kemp Marketing as a Digital Marketing Apprentice
Kemp Marketing welcomed 17 year old Charlie Taylor to the team this week. Charlie joins us as a Digital Marketing Apprentice under the Government’s renewed Apprenticeship Scheme. He will be studying towards a BCS Level 3 Diploma in Digital Marketing with 3aaa Guildford Academy, whilst also working alongside our experienced team.
Tapping into the Millenial Mindset
Charlie is a friendly and outgoing member of the team. He will bring a fresh perspective to a variety of projects and we are all looking forward to tapping into the Millenial mindset!
Outside of work, Charlie likes to keep fit by boxing at his local club and playing football. He is an avid Chelsea fan and also enjoys attending various music gigs.
On joining the Kemp Marketing team, Charlie said:
“I am delighted to be joining the Kemp Marketing team as a Digital Marketing Apprentice. It will be invaluable for me to work within a group who have such a variety of skills and many years of experience across the marketing world. Looking forward, I am excited to be working towards a professional qualification in I subject that I really enjoy with the BCS Digital Marketing Diploma, whilst also helping the company in as many ways as I can.”
Charlie hits the ground running this week with a trip to Chichester to meet with one of our newest clients!
Do you think employing an apprentice is too time-consuming and costly? It might be time to think again following reforms to the Apprenticeship Levy.
Small businesses are now able to benefit from increased funding to take on apprentices.
On the 1st May this year the Government introduced changes to the Apprenticeship Levy to make it less complex. It gives employers more control over designing, choosing and paying for apprenticeship training. It aims to double the number of apprenticeships since 2010.
Read more »
The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Appearance matters more than ever in business. The way we communicate is changing; words matter less and images matter more. Think of a successful brand and you think of more than just their goods and services. You think of their logo, the colour of their packaging and even the font in their adverts. Virgin, Apple and Nike are just 3 examples of brands with well-tended and consistent identities.
You may think a strong brand identity is the preserve of large corporations and big brands. After all, if you have a small business without a dedicated marketing team, where would you begin? Read more »
With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.
Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.
Read more »
Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!
From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?
By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.
So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!
Read more »
With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?
As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”
Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.
Read more »