In this 2-part blog series, our resident web expert James looks at what has changed in web design and development, where we are now and what the future holds.
You can read about the latest trends here in Part 1, ‘What’s Hot In Web Design’. In this second instalment, James explores what the future holds for web development and the opportunities this could offer your business
What the future holds
Artificial intelligence (AI)
The future of web design and development will revolve around capturing data about how your app or site is used and improving the user experience by forcing the website to change and adapt by itself.
This means that depending on the data available about a user, the application will be able to change its behaviour to provide the ideal user experience for them. This will create a truly personalised, adaptive website or app experience that behaves differently and adjusts to show different features depending on the individual using it.
This exciting technology could totally transform the way that users interact with your brand online. For example, you could tailor your list of products or services based on a user’s web history, previous interactions or their propensity to buy. A more personalised experience should mean that it is easier for users to find information or products that they are seeking and should therefore yield a higher conversion rate.
The AI industry continues to witness momentous growth and is set to emerge as a leading trend in web development.
With the recent impact of voice assistants such as Amazon Echo and Siri, conversational interfaces are due to play a big part in how users interact with every day devices. It makes spoken communication with computers possible, using speech recognition to understand voice commands and questions.
As more users become used to interacting with the web using their voice, developers will need to ensure they can offer a seamless experience in web applications.
Virtual Reality (VR)
VR changes the way we communicate and interact with the technology world while WebVR technology allows users access to a 3D experience right in their Web browser.
Some major ecommerce brands such as IKEA have already enabled their customers to interact with their products and provide a virtual reality showroom experience. With WordPress bringing in support for VR content, we expect to see widespread use of VR in web design in the near future.
Facebook, Microsoft, Google, and others have heavily invested in the development of VR and it’s set to become available for mainstream use very soon.
Doing what’s right for your business
Keeping up with the latest trends can be a great way to discover where businesses are heading. However, making the decision to refresh your website based on latest trends should always be determined by whether that trend makes sense for your brand or business.
If you would like to talk to us about how current and future website trends might affect your business, then do feel free to get in touch.