With Prince Harry and Meghan Markle’s big day fast approaching, we have taken a look at some creative marketing campaigns surrounding the event. As ‘royal wedding’ topped Google’s search term list in 2011 and this year’s event predicted to generate over £1 billion for the British economy, there is no doubt that there is huge interest from businesses and the general public alike. Read on to discover some of our favourite campaigns surrounding this year’s Royal Wedding.
Clients often ask us whether they should invest first in SEO or PPC.
PPC (Pay Per Click) search marketing is where you pay for your ad to appear within the sponsored listings at the top and bottom of a search engine results page. SEO (Search Engine Optimisation) is where you optimise your website/online properties over time to rank highly against search queries that are relevant to your business.
There are benefits to both, and the answer to what to invest in first will depend on your objectives. Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Unpicking the ad deal
Surely for a business to thrive, it needs to advertise? And what can be better than a heavily discounted deal from a publication title who claim to reach a audience of 5,000 potential local buyers? The sales representative says you need to make a decision by the end of today to get the deal and then there is the painful process of creating the advert. Is it worth it? Will it bring in customers? How do you decide whether or not to take the deal?