We talk to Morgan, Chief Crumber at Crumbs Brewing, about the business of repurposing left-overs and his plans to make Reigate a ‘Beer Destination’.
Continuing our series of blogs focusing on local businesses, Kemp Marketing recently met with Morgan to reflect on Crumbs Brewing’s first year in business.
Crumbs Brewing, based in Reigate, Surrey, produced their first brew in May last year. The Amber Lager is made with left-over Surrey Bloomer loaves from Chalk Hills Bakery, another independent business based in Reigate. The first run of six-thousand bottles of Amber surpassed all their expectations and sold out within eight weeks!
We wanted to find out more about this local success story. Here’s what Morgan had to say:
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Marc talks to us about starting local business Cullenders, big-brand competitors and his plans for the business
To kick-off our series of blogs focusing on local businesses, Kemp Marketing recently met with Marc Cullender to discuss his motivations behind the family business and what the future holds.
Cullenders are an independent delicatessen and food store in central Reigate, Surrey. They celebrated their 9th Anniversary on the 20th November and have become one of the most recognisable brands in the area. It is also where the Kemp Marketing team regularly host off-site meetings and where we will be hosting our Christmas Clients Drinks this year!
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The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Appearance matters more than ever in business. The way we communicate is changing; words matter less and images matter more. Think of a successful brand and you think of more than just their goods and services. You think of their logo, the colour of their packaging and even the font in their adverts. Virgin, Apple and Nike are just 3 examples of brands with well-tended and consistent identities.
You may think a strong brand identity is the preserve of large corporations and big brands. After all, if you have a small business without a dedicated marketing team, where would you begin? Read more »