Mobile phones are a constant companion and a primary source of information for much of the world’s population. The importance of mobile is only going to grow with advances in mobile internet speed and coverage. In this blog post we look at 3 key things to consider as you optimise your digital marketing strategy.
SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.
Easter can be the perfect opportunity to spend time with family and friends and enjoy some great food. It is also a key event in the marketing calendar for many companies. Read on to discover five of the most interesting Easter campaigns we’ve found.
ZZZZ I hear you – before you even got to the word Regulation! I know this is dry but it’s important we all understand the implications of GDPR on our businesses. It would be a great idea to start taking steps to meet requirements ahead of the 25th May 2018 deadline.
Welcome to the team
We have recently welcomed two fresh faces to the Kemp Marketing team to build up our in-house Digital Marketing skills this spring.
A common challenge for many small businesses is understanding the best way to drive customers to your website. However, while there are tried and tested ways of generating traffic, the first step should be to understand when it is the right time to drive people to your site, versus the right time to communicate with them on other platforms like social media.
Clients often ask us whether they should invest first in SEO or PPC.
PPC (Pay Per Click) search marketing is where you pay for your ad to appear within the sponsored listings at the top and bottom of a search engine results page. SEO (Search Engine Optimisation) is where you optimise your website/online properties over time to rank highly against search queries that are relevant to your business.
There are benefits to both, and the answer to what to invest in first will depend on your objectives. Read more »
Charlie Taylor joins Kemp Marketing as a Digital Marketing Apprentice
Kemp Marketing welcomed 17 year old Charlie Taylor to the team this week. Charlie joins us as a Digital Marketing Apprentice under the Government’s renewed Apprenticeship Scheme. He will be studying towards a BCS Level 3 Diploma in Digital Marketing with 3aaa Guildford Academy, whilst also working alongside our experienced team.
The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »