We recently met with Rae, Director and Founder of local business FWP BY Rae. Based in Reigate, Surrey, Rae launched FWP BY Rae last year selling slogan t-shirts and jumpers. The brand has built a loyal fanbase on social media, with circa 4.5k followers on fashion-loving Instagram and enjoys the support of several popular bloggers. As she enters her second year of business, we asked Rae what her motivation was behind starting the business, the role that social media has played in growing her audience and where she sees the future for FWP BY Rae.
This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.
SEO (Search Engine Optimisation) is constantly evolving. It is not enough to build a website and sit back hoping that Google and other search engines will rank you highly on their SERPs (Search Engine Result Pages). Barely a day goes by without Google making tweaks to their algorithms or SEO research finding new recommended ways of doing things. It takes a lot of time and effort to manage the SEO process effectively.
The explosion of social media over the past 10 years has been paramount to the success of many brands, as well as offering a fantastic platform for small businesses to connect with their audience on a local and even global level. However, as these are unmoderated spaces, it’s understandable that you might be nervous about customers leaving negative feedback or having to engage in a difficult conversation, in what is a very public arena.
Sometimes it can be difficult, just as having the conversation in person would be equally as challenging. But it is always better to be part of the conversation and have the opportunity to turn it around. If you can handle it well, you may not only save yourself a customer but also prove your character to a much wider audience.
For an independent or local business, customer reviews are key, and customers are likely to leave them across a variety of social media channels. Dealing with them quickly and efficiently is really important, and you shouldn’t let one or two negative experiences mar what can be a fantastic way of connecting with your customers.
Here are our guidelines for how to manage negative feedback on social media: Read more »
Our A-Z of Social Media is a quick reference guide on how to use social media effectively for your small business. Read more »
Appearance matters more than ever in business. The way we communicate is changing; words matter less and images matter more. Think of a successful brand and you think of more than just their goods and services. You think of their logo, the colour of their packaging and even the font in their adverts. Virgin, Apple and Nike are just 3 examples of brands with well-tended and consistent identities.
You may think a strong brand identity is the preserve of large corporations and big brands. After all, if you have a small business without a dedicated marketing team, where would you begin? Read more »
With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!
From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?
By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.
So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!
With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?
As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”
Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.
What is a Virtual Marketing Manager?
The word ‘virtual’ conjures up futuristic images of virtual reality concepts on computer screens, however in this case it simply refers to a practical Marketing solution for small business owners.
With the number of freelancers on the rise in the UK, outsourcing key functions of a small business is a very cost effective option for today’s entrepreneurs. But hiring a Virtual Marketing Manager goes a few steps beyond asking a freelancer to simply refresh a logo.
Read more »