Category Archives: Target Markets

Turning Bread into Beer with Crumbs Brewing

Turning Bread into Beer with Crumbs Brewing

We talk to Morgan, Chief Crumber at Crumbs Brewing, about the business of repurposing left-overs and his plans to make Reigate a ‘Beer Destination’.

Continuing our series of blogs focusing on local businesses, Kemp Marketing recently met with Morgan to reflect on Crumbs Brewing’s first year in business.

Crumbs Brewing, based in Reigate, Surrey, produced their first brew in May last year. The Amber Lager is made with left-over Surrey Bloomer loaves from Chalk Hills Bakery, another independent business based in Reigate. The first run of six-thousand bottles of Amber surpassed all their expectations and sold out within eight weeks!

We wanted to find out more about this local success story. Here’s what Morgan had to say:

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Reigate Business Cullenders celebrate their 9th Anniversary

Reigate Business Cullenders celebrate their 9th Anniversary

Marc talks to us about starting local business Cullenders, big-brand competitors and his plans for the business

To kick-off our series of blogs focusing on local businesses, Kemp Marketing recently met with Marc Cullender to discuss his motivations behind the family business and what the future holds.

Cullenders are an independent delicatessen and food store in central Reigate, Surrey. They celebrated their 9th Anniversary on the 20th November and have become one of the most recognisable brands in the area. It is also where the Kemp Marketing team regularly host off-site meetings and where we will be hosting our Christmas Clients Drinks this year!

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Finding your way through the hashtag jungle

Finding your way through the hashtag jungle

Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!

From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?

By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.

So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!

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