Magrathea

Branding

"Thanks Sue, Beccy and the team. We are really pleased with the new look and website, we have had many compliments about it!"

Hayley West - Senior Account Manager

Original Logo

Company Overview

Magrathea offers a wide range of wholesale telecommunications network services, including a full range of managed voice and data services to deliver first class solutions to their customers, backed by carrier-level reliability, fast network and transparent pricing.

Your Marketing Team

Kemp Marketing delivered a Strategic Marketing Plan to Magrathea. Central to the activation of the recommended strategy, our team created a unique brand identity for Magrathea. The main objective of this brand update was to differentiate the company from industry competitors, modernise the brand image and highlight key USPs.

Brand Identity

The new brand identity included:

  • Competitor analysis – evaluate existing similar brands in the industry
  • Source and brief best-fit designer
  • Design and develop a new logo
  • Create a social media icon and header image
  • Create brand guidelines with fonts and a brand colour palette.

Kemp Marketing also designed and managed the initial rollout of the new brand identity, including:

  • Design and build of bespoke website
  • A5 corporate brochure
  • Additional collateral such as business cards, letterhead, compliment slips, press release templates