With the growth of free online business tools, what does Marketing have to offer?
As an owner of a small business you will be keen to maximise budget efficiencies where possible. Therefore, with the growth of free online business tools, we have put together some of the best that marketing has to offer.
1. Website Design & Build
All you need is a bit of time & patience! You can review your website throughout the build and continue to edit after it is published. The sites also offer many add-ons such as:
- social media plug-ins
- automated newsletter subscriptions for customer data capture
- mobile optimisation to ensure your site works across all mobile devices
- forums & blogs
- ecommerce options (online shop)
- library of copyright-free images
- SEO optimisation
- Access to Google Analytics to review your site’s performance
The sites we would recommed are:
Wix – This is very simple to use with no need to understand coding.
WordPress – Wordpress has become the most popular go-to for businesses. It helps to have a basic understanding of coding in order to navigate this tool.
It is worth noting that you will have to pay for your domain name and hosting platform. Both of these sites have various packages available.
2. Content generation for Social Media
Finding and creating engaging content is key in order to improve audience engagement on social media. There are several tools that can help you cherry-pick the best articles:
Google Alerts: simply submit your keywords e.g. technology, and Google Alerts will send you a selection of articles from the World news as regularly as you’d like.
Feedly: This mobile App works in the same way as Google Alerts and will send you a daily summary of relevant articles.
Tweetdeck: This can be set up within your Twitter account and allows you to group subjects and people into lists, enabling you to see relevant content more quickly.
TIP: Bitly allows you to shorten a web-link to post on your feeds (thereby saving character space). It will also then track the imprint of that link as it is clicked on and shared.
3. Content Design
Canva is used by over 2M people to create imagery for blogs, newsletters and social media. It has built-in templates for each feed and includes a library of royalty-free images.
Instagram offers free content variations such as Boomerang and Layout.
SEE ALSO: Gify to create gifs; Animoto for creating a video; Retype for designing memes; Instant Picframes to create collages.
4. Email Campaigns
Email remains one of the most targeted and valuable marketing channels to any business.
MailChimp Forever Free plan offers up to 12,000 emails / month with up to 2,000 contacts. The free plan offers various email templates and includes a subject line researcher. Upgrading will remove their logo from the email footer and gives access to additional features such as autoresponders and spam filter diagnostic.
5. Customer Research
SurveyMonkey enables you to create a bespoke survey to send to a targeted audience in order to gain valuable customer insight. SurveyMonkey will collate responses and produce analytics of the results.
Even with all of these free tools to hand, we understand that marketing can often get pushed down your to-do list. And that’s where we can help! Kemp Marketing are a small, specialised team offering outsourced marketing services to businesses in Surrey. If you would like to discuss your marketing strategy in more detail, get in touch with a member of the team on 01737 333195 or at email@example.com.