I am a qualified Marketing professional with a Marketing degree and Fashion Marketing diploma. I have over 17 years retail PR and marketing experience, working for brands including French Connection, River Island, House of Fraser and The Twisted Tailor.
During this time, I was involved in the creation and implementation of global marketing campaigns, developing and rolling out in-store events, managing sponsorship programmes and advising international partners on their PR and marketing strategies.
I took some time out to have my 3 children and then started doing freelance PR consultancy for several small start-up businesses. What I love most about PR is seeing the huge impact an effective PR strategy can have on a business for relatively minimal outlay. I believe PR is an invaluable part of the marketing mix and when integrated into a brand’s marketing campaign can help make its advertising communications as successful as possible.