Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

Continuously appearing in search results for terms related to your business is valuable for branding too. It means you are gaining more visibility with each potential customer to help give you a competitive advantage. Not just a ‘nice-to-have’, building a strong SEO foundation is crucial help you win business. When you consider that 93% of online experiences begin with search, you can’t afford to ignore it.

Not only does SEO generate more traffic for your website, high search rankings make you appear more credible and trustworthy in the eyes of your customers. Good SEO practices also improve your website’s usability and mean it’s more likely to be promoted through social media channels.

You also benefit from a high return on investment, compared with traditional forms of marketing. In fact, it’s one of most cost-effective marketing strategies you can invest in. Having a local and tailored SEO package will bring you more qualified leads and customers. Once your SEO is in place, you can use it to maximise your investment in content, such as blogs. Ongoing analysis using tools such as Google Analytics track the traffic generated by SEO and give you valuable insights into your customers’ behaviour.

Not sure where to start? Our friendly team at Kemp Marketing can help build an SEO strategy that works. Call us on 01737 333195 or email hello@kempmarketing.co.uk

About the Author

Sue Kemp
Owner of Kemp Marketing with over 20 years Marketing experience predominantly in the Technology industry working for IBM, Samsung and Nokia. Sue now enjoys helping small and medium size businesses from any industry to grow. Mum of two girls, lives in Reigate, Surrey.

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