Tell me a story: how content marketing can boost your brand

Tell me a story: how content marketing can boost your brand

With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?

As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”

Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.

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The Importance of Branding for Small Business

The Importance of Branding for Small Business

Branding is just as important for small businesses as it is for big corporate companies.

Branding defines your business and should embody what you are about and what your core values and beliefs as a business are.  It’s not just about a logo and the colours you choose. It’s about how you act as a business, how you speak to your customers and how you interact on a daily basis.

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