With the FIFA World Cup 2018 kicking off in Russia this week, fans from across the globe will be tuning in to support their national teams. The 2014 event in Brazil reported a global in-home viewership of over 3 billion. It comes as no surprise, then, that sportswear trailblazers Nike and Adidas use the competition as a global marketing platform. Read more »
With a shot of warm sunshine last week, Spring is now firmly upon us and the brighter weather has arrived just in time for the start of festival event season! Events can be a great way to get your brand message out there. The variety of activities coming up over the next month, which includes the inaugural and now sold out Reigate Beer Walk with Crumbs Brewing, is a testament to how popular local community events are, especially in a community-focused town like Reigate.
Events are a great way to interactively showcase your brand. From sponsorship of an existing or public event, to hosting a company party or seasonal event, there are opportunities to suit every growing business.
Choose from the quirky options of stunt PR and increasingly popular ‘experiential marketing’ (this encourages consumers to connect by immersing them in a fun and memorable experience) through to the familiar with conferences, seminars and networking.