Boost Your Facebook Ads With The Facebook Pixel

Boost Your Facebook Ads With The Facebook Pixel

Earlier this year, Mark Zuckerberg announced a huge overhaul of Facebook’s News Feed algorithm.

Facebook announced that they will start to ‘prioritize posts from friends and family over public content’.  They go on to confirm that ‘we’ll show less public content, including videos and other posts from publishers or businesses’.

What does this mean for businesses who want to tap into the Facebook audience? It means that if you want to get your business in front of a targeted audience on Facebook in 2018, advertising is likely to be the best option.

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Choosing The Right Social Media Channels For Your Business

Choosing The Right Social Media Channels For Your Business

For all business owners, time is precious. Therefore choosing to focus your efforts on the right social media channels is key. Think about where your audience might be found, how they behave / what they might be doing on these different channels and where they might be most responsive to your message. The big 4 networks (Facebook, Twitter, Instagram, LinkedIn) are a good place to start because of the size of their audiences and targeting opportunities, but not all of them may be relevant to your business or the best use of your time.

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Did Wetherspoons get it right or can Social Media still benefit your business?

Did Wetherspoons get it right or can Social Media still benefit your business?

This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.

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Finding your way through the hashtag jungle

Finding your way through the hashtag jungle

Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!

From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?

By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.

So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!

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