A common challenge for many small businesses is understanding the best way to drive customers to your website. However, while there are tried and tested ways of generating traffic, the first step should be to understand when it is the right time to drive people to your site, versus the right time to communicate with them on other platforms like social media.
Clients often ask us whether they should invest first in SEO or PPC.
PPC (Pay Per Click) search marketing is where you pay for your ad to appear within the sponsored listings at the top and bottom of a search engine results page. SEO (Search Engine Optimisation) is where you optimise your website/online properties over time to rank highly against search queries that are relevant to your business.
There are benefits to both, and the answer to what to invest in first will depend on your objectives. Read more »