For all business owners, time is precious. Therefore choosing to focus your efforts on the right social media channels is key. Think about where your audience might be found, how they behave / what they might be doing on these different channels and where they might be most responsive to your message. The big 4 networks (Facebook, Twitter, Instagram, LinkedIn) are a good place to start because of the size of their audiences and targeting opportunities, but not all of them may be relevant to your business or the best use of your time.
This week, pub chain JD Wetherspoon boldly announced that they are closing their social media accounts. Their reasons? That their likes and followers didn’t equate to pints in the pub. They felt it was a distraction. A shock move like this has prompted many marketing professionals to question whether social media still has a relevant place in the marketing mix, and whether this heralds the start of a backlash against these platforms.
Abbreviations have always irked me. Take LOL – is that ‘laugh out loud’ or ‘lots of love’? Misuse of this particular favourite could get you into all kinds of trouble!
From deciphering a teenager’s text message to figuring out the latest trending hashtag… headaches abound! Surely, we’re missing the point if our target audience can’t understand the message? Or is the point that you join the exclusive ‘club’ of a selected hashtag because you know what it means?
By default, identifying, understanding and creating a hashtag gives you access to a captive audience. You are, quite literally, speaking their language.
So here’s a handy summary to help you through the minefield of hashtags. Bear with me, I may have to look up a few myself!