Boost Your Facebook Ads With The Facebook Pixel

Boost Your Facebook Ads With The Facebook Pixel

Earlier this year, Mark Zuckerberg announced a huge overhaul of Facebook’s News Feed algorithm.

Facebook announced that they will start to ‘prioritize posts from friends and family over public content’.  They go on to confirm that ‘we’ll show less public content, including videos and other posts from publishers or businesses’.

What does this mean for businesses who want to tap into the Facebook audience? It means that if you want to get your business in front of a targeted audience on Facebook in 2018, advertising is likely to be the best option.

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Tell me a story: how content marketing can boost your brand

Tell me a story: how content marketing can boost your brand

With thousands of businesses vying for readers’ attention, how do you make your small business stand out and get your brand out there?

As marketing guru Seth Godin points out: “Marketing is no longer about the stuff you make, but the stories you tell.”

Blatant sales spiel simply won’t cut it anymore. In today’s crowded marketplace, creating engaging, authentic content is vital.

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Why does a small business need to invest in search?

Why does a small business need to invest in search?

You may have heard of the term Search Engine Optimisation (SEO) but what exactly is it? And how can it help your small business?

It’s all about how well you optimise and improve your website so your business can get found by search engines such as Google. There are rules for effective SEO which determine where your website ranks on a search engine results page (SERP). Typically, browsers will choose from the top 5 results so you need to make sure your business is highly ranked to stand a chance of being clicked on.  A 2015 survey published by Relevance (Google & Bing CTR study) revealed that 75% of users didn’t even bother clicking past the 1st page when searching for services using search engines.

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