Branding is just as important for small businesses as it is for big corporate companies.
Branding defines your business and should embody what you are about and what your core values and beliefs as a business are. It’s not just about a logo and the colours you choose. It’s about how you act as a business, how you speak to your customers and how you interact on a daily basis.
When customers connect emotionally to a brand because they share the same values and beliefs, it not only leads to sales but it builds long term customer loyalty.
Here are 5 steps to help you to start thinking about your brand.
- Define your brand
Review what your product / service is and what it is that you offer to your customers. Your brand should promote your business, connect with your customers and differentiate you in the market.
- Be innovative, stand for something you believe in
Make sure you brand stands for something. Differentiate yourself from the competition and convey a strong message or image to your customers.
- Consistent branding
Your brand needs to be consistent across all the materials you use and wherever a customer interacts with your brand. From your logo and website, through to your newsletters and social media.
- Think about your Tone of Voice
Content is key, but how you convey this content is even more crucial. Develop a tone of voice for your business that conveys what your brand is and what you stand for.. This should be used in all communication with customers and prospects.
- Build long term relationships
Create trust with honest branding. Don’t promise things you can’t deliver, be clear who your company is and to the values that drive it every day.
Define your brand and live up to your values in everything you do. Set expectations and consistently deliver these to you customers and you will start to build a loyal customer following without much effort at all.